What We Do

3 WEST is a new Canadian consulting firm of pharmaceutical, biotech and medical device experts with over 30 years of experience and pedigree bringing innovative solutions to reality in product commercialization and trade / channel management.



We listen and understand your pain points.

After careful review and research, we develop solutions that enhance your performance and results.

Channel Management and Trade Relations

We partner with you to provide insight into and anticipate changes in regulations, giving you the vital guidance required to make cost-effective and profitable decisions.

Our expertise has gained respect in the industry and paved the way to opening numerous sales silos for our clients.

Channel Optimization

  • Retail trade management in Rx and OTC
  • Hospital
  • Long term care
  • Distribution management
  • Specialty care
  • GPO contract development and negotiations

Sales and Marketing Management

Our background includes successful product launches and brand revitalization.

Being a nimble and innovative consulting firm, we strive to enhance traditional approaches with new and emerging marketing methods.

  • Sales force optimization, territory structure and alignment
  • Sales training & effectiveness
  • Brand management
  • Customer segmentation
  • KOL development
  • Ad board development and facilitation
  • Lead generation
  • Customer retention

Business Development

The management team at 3 West has witnessed it all – successes and failures. The lessons learned over the past 30+ years have strengthened the team’s ability to guide companies through a complex industry and identify opportunities others may be missing.

Whether you are launching a new product, starting an enterprise and wishing to expand, the 3 West team has the knowledge, integrity and pedigree to successfully develop your market.

  • New product launches
  • Regional market assessments
  • New company launches, corporate start ups
  • Rx and OTC Category management
  • Distributor management and development
  • Pricing and re-imbursement

Advisory Services

The healthcare landscape is constantly changing and there are so many specific facets to the industry that specialized guidance is required. For example, in Canada, each province has its own set of rules.

Some firms have inside teams, but for many – a consulting partner like 3West provides a cost-effective approach to achieving short-term goals or specific tasks.

  • Strategic insights and planning
  • Performance optimization
  • Brand development and marketing
  • Contract negotiations

Contact Us

We listen and understand your pain points.

After careful review and research, we develop solutions that enhance your performance and results.