About Us

“3 WEST Management Group” is a value creation company.

3 WEST Management Group Inc.

We operate with an innovative management process, dedicated to driving the business of our clients with Integrity and Quality.  We utilize a network of strong relationships with attention to detail through the planning process to strategy to implementation.


3 WEST is a new Canadian consulting firm of pharmaceutical, biotech, medical device and marketing experts with over 30 years of experience and pedigree bringing innovative solutions to reality in product commercialization, trade / channel management and sales generation.

Senior Leadership

Peter Marshall - President

Peter is an experienced sales and marketing expert with a background of building partnerships, creating customer, company and product solutions within the pharmaceutical industry. He has in depth knowledge and experience in product launches, marketing programs, retail and hospital pharmacy landscape, supply chain solutions.

Peter has an extensive network of C level corporate decision makers in the retail, wholesale, hospital and GPO markets and brings marketing plans, ideas and vision into reality. Clients gain a highly specialized expert who can lead complicated business paradigm shifts and is considered a creative visionary, powerful presenter, strong negotiator and a proven professional who can bring your goals from concept to contract. 

Focus on retail, medical devices, LTC, sales, marketing, brand mgmt., trade & channel mgmt and Rx / OTC category management

Brian JacobsVice President

Brian has many years of experience in the bio-tech industry and is an accomplished professional who has demonstrated proven business development skills in pharmaceuticals, medical devices and vaccines. Brian is a skilled sales and marketing professional having had diverse roles including direct sales, sales management, sales training, marketing management and several years at the Director level. Brian has had several opportunities working in both Pharmacy and Hospital Trade Relations, as well as therapeutic areas including Oncology, Cardiology, Diabetes, Allergy and Pain Management. He has successfully launched numerous products in both pharmaceutical and medical device markets, with a proven 'track record' and positive outcomes.

Focus on specialty pharma, sales management, sales training, marketing, KOL development, hospital GPO market, policy implementation, LTC. 

Richard JonesRichard Jones – Vice President Institutional Business

Richard Jones is a respected pharmacy executive with a diverse career in public and private sector settings. He experiences includes executive leadership in national supply chain, hospital pharmacy, formulary management and major developmental projects in pharmacy operations. Richard also brings leadership in value driven key account management, adoption and implementation of several technologies in inventory management through to the patient. Richard has a successful collaboration record with Ministry of Health officials in several initiatives including Covid treatment management for BC, strategic planning, and formulary management. He is a past president of the Canadian Society of Hospital Pharmacists, a past member of the Board of Directors of the Canadian Pharmacists Association and the executive editor of the Hospital Pharmacy in Canada Survey. During his hospital tenure, he has been a voting member of the Medical Quality Council, a sitting member of the Medical Advisory Committee and the chair or co-chair of the Drugs and Therapeutics Committee. 

We listen and understand your pain points.

After careful review and research, we develop solutions that enhance your performance and results.